According to the World Health Organisation (WHO) in the Technical Information Note “Sugars and dental caries” (October 2017), dental caries is a major public health problem globally and is the most widespread noncommunicable disease (NCD). Dental caries can be prevented by avoiding dietary free sugars.
Polyols do not promote tooth decay, because they are hardly fermented by oral bacteria, preventing a pH drop in the mouth– or in other words, they are toothfriendly. This logo is the quality mark for scientifically tested toothfriendly products.
Useful link: Toothfriendly International: http://www.toothfriendly.org/